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If you`re a public figure, you are most likely used to the limelight. However, it is important to understand that your likeness, name, and voice are all valuable assets — and you have the legal right to control how they`re used. This is where a publicity rights license agreement comes in.

What is a Publicity Rights License Agreement?

A publicity rights license agreement, also known as a model release or talent release, is a legal contract between the owner of a person`s publicity rights and a third party who wants to use them. It`s essential if you want to control the use of your image, identity, or voice in any commercial context.

Why Do You Need a Publicity Rights License Agreement?

If someone wants to use your image or voice in a commercial setting, they must ask for your permission and offer you compensation. This is when a publicity rights license agreement comes in handy. With this agreement in place, you`ll have control over how your name, image, and voice are used by others. You can set specific parameters around how the third party can use your likeness, what products and services they can associate it with, and for how long.

Examples of When You May Need a Publicity Rights License Agreement

There are many scenarios where a publicity rights license agreement might be necessary. Below are a few examples:

— A photographer wants to take your picture for use in their portfolio or for a commercial shoot.

— A company wants to use your name and image to endorse their product.

— A filmmaker wants to use your voice in a documentary.

Without a publicity rights license agreement, the other party may be able to use your name, image, or voice for any purpose, even if it is not what you intended.

How to draft a Publicity Rights License Agreement

A publicity rights license agreement should be drafted by an attorney with expertise in intellectual property law. The agreement should include a detailed description of what the third party can and cannot do with your likeness, name, or voice. It should also specify the length of time that the agreement is in effect, the compensation you will receive, and any consequences that may occur if the other party breaches the agreement.

Conclusion

If you are a public figure or have a valuable public persona, a publicity rights license agreement is crucial. It protects your interests and ensures that you have control over how your name, image, and voice are used in commercial settings. Consult with an attorney experienced in intellectual property law to draft an agreement that suits your needs.